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Admor

Admor project icon

Independent development of apparel graphics and a fashion brand's visual language

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Working directly with the founder of ADMOR, I was responsible for developing the brand's apparel graphics. The work proceeded without pre-existing briefs, mood boards, or imposed creative directions; I independently conducted research, developed concepts, and prepared designs for subsequent releases. It was crucial to understand ADMOR’s established visual language and create new graphics that felt like a natural extension of it, while simultaneously gradually evolving the brand's aesthetic.

Role
Fashion Graphic Designer
Team
Founder
Timeline
10.2022 – 01.2024

01 · BRAND LANGUAGE: CONTINUITY AND DEVELOPMENT

The collaboration began with an exploration of ADMOR’s existing visual language. I analyzed the brand’s previous products, noting recurring elements in composition, typography, imagery, and the overall character of the graphics. I treated the identified characteristics as a starting point rather than a set of elements to be replicated. This approach allowed me to design subsequent releases that remained consistent with the brand’s established language while simultaneously introducing new motifs, forms, and graphic solutions.

Selected ADMOR projects released prior to the start of my collaboration with the brand (2020–2022)
Selected ADMOR projects released prior to the start of my collaboration with the brand (2020–2022)
Selected projects developed by me during my collaboration with ADMOR (2022–2024)
Selected projects developed by me during my collaboration with ADMOR (2022–2024)

02 · SELECTED APPAREL GRAPHICS

Selection of apparel graphics designed for ADMOR between 2022 and 2024. The designs expand the brand’s visual language through diverse approaches to typography, imagery, composition, and surface treatment, while maintaining a cohesive character across successive releases.

Selected projects from the collaboration with ADMOR, developed within the framework of a cohesive visual brand language. (2022–2024)

03 · INDEPENDENT DESIGN PROCESS

Work on subsequent projects did not begin with a ready-made brief or a pre-imposed visual direction. I independently conducted research into the market, trends, and visual references, subsequently translating selected insights into new concepts tailored to ADMOR’s brand identity. This research served as the starting point for creating original graphic elements and experimenting with imagery, typography, and composition. I then applied these developed concepts to apparel, turning them into comprehensive product proposals that included naming conventions aligned with each project's theme. I presented the finished designs as cohesive collections directly to the brand owner.

An analysis of contemporary visual culture, trends, and market references as a starting point for defining new directions for ADMOR.
An analysis of contemporary visual culture, trends, and market references as a starting point for defining new directions for ADMOR.
I translated selected directions into my own elements, experimenting with imagery, typography, halftones, and digital manipulations.
I translated selected directions into my own elements, experimenting with imagery, typography, halftones, and digital manipulations.
I applied the developed graphics to specific styles and arranged them into larger sets of proposals to present to the brand owner.
I applied the developed graphics to specific styles and arranged them into larger sets of proposals to present to the brand owner.
Selected references from the research, defining the visual direction and character of further work.
Selected references from the research, defining the visual direction and character of further work.
Developing a personal interpretation of the chosen direction and creating new portrait assets that reflect the character of the reference materials.
Developing a personal interpretation of the chosen direction and creating new portrait assets that reflect the character of the reference materials.
Developing the final composition by combining selected assets with typography and ADMOR graphic elements.
Developing the final composition by combining selected assets with typography and ADMOR graphic elements.
Developing the design into a complete product offering, refining the graphics, selecting their placement on the apparel, and creating a name that aligns with the project's concept and character.
Developing the design into a complete product offering, refining the graphics, selecting their placement on the apparel, and creating a name that aligns with the project's concept and character.

04 · COLLABORATION SUMMARY

Collaboration with ADMOR encompassed the entire process of developing apparel graphics, from independent research and defining creative directions, through the creation of designs and product concepts, to presenting projects directly to the brand owner. Selected concepts were subsequently developed and implemented as final ADMOR products. Work on successive collections required maintaining the brand's visual identity while regularly introducing new motifs and graphic solutions.

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